After 33 years at Palmer Street, the successful running shop Run and Become has moved to a new location in the heart of Victoria, London. To celebrate the move to Ecclestone Street, many customers, suppliers and long-time supporters were invited to an evening function to mark the occasion. In addition, Ashrita Furman, the world’s most prolific Guinness World Record holder record, came over from New York to attempt a new Guinness World Record.
Run and Become was founded in 1982, by Ongkar and Vinodini Smith - after their spiritual Teacher Sri Chinmoy suggested they open an enterprise for sporting goods. 1982 was one year after the first London marathon and, in those years, running was very much a minority sport - with no specialist running shop retailers. Over the past 33 years, Run and Become has played an important role in the London and British running community - serving runners with independent service and advice.
Run and Become, also have branches in Edinburgh and Cardiff.
Speaking at the opening ceremony, the current manager, Shankara Smith spoke about the aims of Run and Become, and how it is inspired by the philosophy of Sri Chinmoy. Sri Chinmoy himself was a keen runner, completing many marathons and ultra-marathons during his running career. Sri Chinmoy also taught how meditation and the philosophy of self-transcendence could play a beneficial role in helping the outer running. Throughout the store, there are several photos of Sri Chinmoy, including photos of meeting great running heroes, such as Jesse Owens and Carl Lewis.
The new store
The new store is set on Ecclestone Street, just off Buckingham Palace road - and a few minutes from Victoria train station. A team of talented architects from Czech Sri Chinmoy Centres have helped create a beautiful, light and spacious environment to display the running shoes and clothes.
Within the store, there is also a mini running track - ideal for testing out spikes and running shoes. All shop assistants have been carefully trained to help customers find the best running shoes for their needs. In the downstairs floor, the store will also hold related workshops and personal physiotherapy services for runners seeking to prevent and deal with injuries.
Guinness World Record Attempt
Ashrita Furman sought to break the Guinness World Record for blowing over the most number of eggs in a cup, in a minute. Ashrita was on great form, blowing over 61 eggs within a minute. (the record is yet to be confirmed by Guinness)
After Ashrita’s successful record attempt, those spectating had a go for themselves - learning that it was much more difficult than it looked. Some, including the author of this article, took a good few minutes before successfully flipping over one egg.
Run and Become photos
Run and Become
Your Running Goal?
Run and Become
Become and run.
Run to succeed
in the outer world.
Become to proceed
in the inner world.
- Sri Chinmoy
Dipika and Shakara Smith.